e-mail) for the purpose of general advertising tailored to you for products of all current and future companies of the SIGNA Sports United Group* (e.g. Shipping and handling is not included in prices.ġ By registering for the Stylefile newsletter, you consent to Publikat GmbH contacting you by electronic mail (e.g. So by 2023, the team has been playing with one emblem for almost thirty years, and no plans on changing the iconic badge have been announced.All pricemarks are including taxes. Throughout their history, Boston Celtics have had six different logo versions greater for them, with the latest redesign taking place in 1996. Lucky has been an essential part of the club’s visual identity since the beginning of the 1950s, and in his current design - since 1968. The primary Boston Celtics logo doesn’t not have a name, although the iconic mascot of the club, the leprechaun in a brown and green west and a black hat, is known as Lucky. The name for the team was chosen by Walter Brown, he head of the Boston Garden Arena Corporation, who wanted it to be a tribute to all the Irish people living in the state, and also to celebrate the old basketball team, which played in Boston in the 1910s - 1920s, the Original Celtics.ĭoes the Boston Celtics logo have a name? They have something in common, although the height of the letters isn’t the same. If you want to find a font looking somewhat similar, try the Lakers typeface. The unique type has been probably hand-drawn specifically for the club. The most memorable color is green, which can be linked with the shamrock.Īccording to the official Reproduction and Usage Guideline Sheet (2018), the following shades are used: The colors introduced on the Boston Celtics logo have a historic meaning for the club. The current Boston Celtics logo (1996) features a Celtic with a stick spinning a ball, smoking a pipe, and a sort of leaning on a green circle with the team’s name in it. It looks strong and masculine, yet the perfect balance of the lines and spaces make the wordmark look sophisticated and stylish. The additional logo inscriptions feature a stylized modern serif typeface with square letterforms. The shamrock and nameplate are drawn in green.Īs for the fonts, the closest one to the official logo inscription is BPmono Bold Font, a traditional clean sans-serif with neat contours. The second version puts the white circle inside a green square. Just like the original logo of the team, but refined and balanced. A stylish sleek shamrock leaf in white with white arched lettering above it, placed inside the green solid circle. It is actually one and the same image, just with its color switched. This version is still in use today along with two additional emblems, created in 1998. The white pipe hasn’t been changed either, staying the only white element besides the shirt and the background. As for the wordmark and the color scheme of the frame, no changes where made. The leprechaun’s skin is now also colored, which makes the logo more detailed and realistic. The leprechaun remains untouched, yet the color palette is changed, adding moss-green for the best and brown for the ball and cane, along with solid black trousers and shoes. The wordmark in white is written in all capitals and executed in a bold custom sans-serif typeface with neat thick lines and distinct ranges of the letters. The white and green combination of colors symbolizes growth and progress, along with loyalty and success, while black adds a sense of stability, expertise, and professionalism. The whole logo is executed in white and green, with a thin black outline. The basketball on his finger is now enlarged and comes out from the green frame, where the modified wordmark is placed. His cunning smile evokes a sense of mystery and humor, making the logo unforgettable. Now he was professionally executed with attention to details. The leprechaun was refined, having sleeker and more confident lines. The prototype of the logo we all know today was designed in 1974. The “Boston Celtics” wordmark was placed on the left and right from the leprechaun, around the ball’s perimeter, colored in white. The green and white silhouette is placed on a red background, stylized as a basketball. He is now spinning the ball on his finger and leans on a cane, smiling and blinking. The jumping leprechaun was replaced by a standing one in 1968. Orange is a bright and happy color, which symbolizes action, energy, and dynamics, and evokes smiles. In 1969 the same image was used as the club’s logo, but now the leprechaun was placed on an orange background, in order to create better contrast. The leprechaun, designed by Zang Auerbach, was colored in white and green, keeping the signature color palette of the team. There was also a pipe and an oak cane on the picture. It was a funny man in a crown-hat with the “NBA” lettering. The first leprechaun appeared on the club’s logo in 1950.
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